Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.
Advertising plays a significant role in today's highly competitive world. A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day. Whether it's brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the knack for it one can reach the top. It is an ideal profession for a creative individual who can handle work-pressure.
Today, new areas are emerging within advertising like event management, image management, internet marketing etc. Event management wherein events are marketed, Image management wherein a a particular profile of an individual or an organisation is projected. Internet marketing has also brought about a lot of changes in advertising as Internet means that one is catering to a select group of audience rather than a mass audience.
Advertising field offers a range of lucrative, interesting careers. The job in this field is categorised into two, executive and creative.
With advertising becoming a major deciding factor in almost every aspect of our life, its potential as a career is immense. Advertising courses teach you all about copywriting and storyboards. Through advertising course, a student gets familiar with copywriting and the process of copywriting. He gets to make storyboards, in which he gives a visual representation of the flow of the advertisement that he has in mind. All these creative aspects put together is making many in Andhra Pradesh want to specialize in advertising.