"It is not the way I intended to live my life. It’s a dangerous, Tough, dirty job but someone’s got to do it. It would be nice if society didn’t need people like me, but while it does….. I’ll be there."
The late Rick Cook telling Byfiled, his art director, why he became a copywriter. Late Rick Cook’s words tell us a lot about the Dangers of making mistakes in writing, Tough path ahead to create a new, fresh communication, Dirty because every tom and harry pokes his nose into your work giving advice unless you churn out something exemplary!!!!
Copywriting is an art of salesnmanship in print. It’s a blend of salesmanship with high persuasive skill. Great Copywriters like David Abbott, John Bevins, Simon Dicketts, Steve Henry, Tim Mellors have churned fantastic Copy for their advertisements which stand tall in the advertising world.
Back in India advertising Copywriters like Alok Nanda, Ashok Roy, R Balakrishnan, Frank Simoes, Freddy Birdy, Gangadhar Menon, Kamlesh Pandey, Mohammed Khan, Parveez Shaikh, Piyush Pandey, Sanjay Sipahimalani have shown the world how Indian Advertising Copywriters can create magic attracting accolades from all across the world.
As the demand for fresh communication increases hour by hour, Copywriters, specially trained copywriters will be in great demand in the coming future.